TEST
TESTTETS
Personalised Discounts
Enjoy up to 15% off every week, tailored to what you love and what we think you'll love next!
Click and collect
Shop online and pick up from your nearest store. No delivery fees, just easy shopping.
Fast, predictable delivery
Nationwide delivery that’s fast, affordable, and always carbon neutral. Free over R400!
Real Rewards
With Faithful Points, you get 1 point per R100 spent. Each point is R1 off your next order.
What Makes Us Different
Being B Corp Certified means we meet the highest standards of social and environmental responsibility, proving that doing good is at the heart of everything we do. It is not just a badge, it is a promise. From our strict ingredient policy to our carbon-neutral deliveries, every decision we make puts people and the planet first. Choosing Faithful to Nature means choosing a business that is committed to real change, real transparency, and a future where conscious shopping is the norm, not the exception.
Being B Corp Certified means we meet the highest standards of social and environmental responsibility, proving that doing good is at the heart of everything we do. It is not just a badge, it is a promise. From our strict ingredient policy to our carbon-neutral deliveries, every decision we make puts people and the planet first. Choosing Faithful to Nature means choosing a business that is committed to real change, real transparency, and a future where conscious shopping is the norm, not the exception.
Empty promises are not our thing. Every single ingredient in every single product is checked, vetted, and held to the highest standard because caring is not just something we say, it’s something we do. We dig deep, researching ingredients, packaging, and even farming practices to make sure everything meets our standards. The entire listing process revolves around real impact, from ingredient integrity to ethical sourcing and supplier practices. If it doesn't align with our values (and yours), it doesn't make the cut. Transparency, honesty, and integrity guide every decision. No greenwashing, no shortcuts, just products you can trust from a team that truly means it.
We check, research, and question every ingredient so you can shop with confidence. Every product we stock must meet our Better Product Pillars: Health, Environment, and Social Impact. This means more than just clean ingredients. It’s about honest product information, environmentally conscious choices, and supporting communities through ethical sourcing and production practices.
We look at everything from ingredient integrity and packaging to farming practices and whether products support women-founded businesses, local suppliers, and community-first brands. Science evolves, and we stay curious, keeping on top of current research and information. When there’s uncertainty, we’re honest about it. No jargon, no vague claims, just the facts so you can make informed choices that feel right for you. Choosing better should be simple, and knowing what’s in your products should be too.
Getting your order shouldn’t come with a carbon cost. That’s why every Faithful to Nature delivery is carbon neutral, which means we offset the emissions from getting your order to your door. By calculating the carbon impact of package weight, transport method, and every kilometre travelled, we invest in projects that actively reduce emissions and create positive change. But it’s not just about offsets. We’re always looking for ways to reduce emissions from the start, like smarter warehousing and fewer unnecessary trips. Shopping online shouldn’t only be more convenient but an overall better choice. With carbon-neutral delivery, it’s better for the planet than driving to the store.
No bots, no runarounds, just real, passionate people who care. Our customer service team is fast, responsive, and here to sort things out, properly. Don’t just take our word for it. Go check out our Google reviews and HelloPeter ratings. Really. We’ll wait. We’ve got nothing to hide because we’re proud of what we do.
Have a question? Ask us anything. We love what we do, and we want you to feel that every time you chat with us. Every experience with Faithful to Nature should be a great one, and we work hard to make sure it is. And if you spot a personalised poem in your order confirmation or a note in your box from our warehouse team, that’s just a little extra magic from us to you. This is more than customer service. It’s community, and we’re so glad you’re part of it.
Looking for Lunchbox Inspo?
Back To School - Healthy Lunchbox Swaps
Faithful to Nature’s approval process is one of the toughest we’ve faced—and we love that. It reassures customers that every product is vetted with integrity. Being part of this platform means we’re not just selling, we’re making a real impact.
"Getting our products onto Faithful to Nature wasn’t just a listing—it was a stamp of approval. Their strict ingredient policy meant we had to prove our commitment to clean, ethical formulations. The process was rigorous, but the trust we’ve built with conscious customers makes it all worth it."
"Faithful to Nature doesn’t just stock brands; they champion them. Their in-depth vetting process ensures only the best make the cut, which means we’re in incredible company. Their team truly understands what it takes to build a sustainable brand"
"Passing Faithful to Nature’s ingredient and sustainability checks was no easy feat, but that’s exactly why we wanted to be here. They’re setting the bar for ethical retail, and being part of that mission has been a game-changer for us."
Service Excellence
Facebook (1 551)
(1 551)
Thumbs Up 94%
Hello Peter (603)
Hello Peter
(603)
Average Rating 4.37
Google (1 550)
(1 550)
Average Rating 4.39
Conscious products in your Favourite Categories
Shop over 20 Diets, Values and Lifestyles
Shop over 20 Diets, Values and Lifestyles
We've screened all our products to make it easier for you to shop and filter products by values.
Start the Year with Purpose, Live Better with Faithful to Nature
This year, let FtN guide you toward living more mindfully and intentionally. Whether you're setting new goals, prioritising self-care, or simply seeking more balance in your daily routine, our thoughtfully crafted products and resources are here to support your journey to living better, every day.
Made by Faithful to Nature
Over 200+ own label products delivered with love and consideration by our in-house Product Development team
The first retailer on the African continent to become BCorp certified.
The first retailer on the African continent to become BCorp certified.
Faithful to Nature became a Certified B Corporation in 2021. B Corps are a new type of company that uses the power of business to solve social and environmental problems. Our certification means we meet the rigorous standards of social and environmental performance, accountability, and transparency, and have evaluated how our practices impact our employees, community, customers and environment. There are over 2 200 Certified B Corps around the world, including Patagonia, Ben & Jerry's and The Body Shop. We are proud to sit alongside these companies in redefining success in business, so that one day everyone will see and use business as a force for good. Read more about our certification on our B Corp profile.
Brands we think you'll love
Shop today's deals
Some of the best, for less. This week only!
Good products are great, but we need less of the bad.
Good products are great, but we need less of the bad.
Meet the bad bunch - ingredients we say “no” to.
What some of our customers say:
I always receive excellent service from Faithful to Nature. My order gets shipped very fast and their customer service is very quick to respond, even in these difficult times. Excellent service is very hard to find these days; thank you for your outstanding service. Keep it up!
Natural & Organic Blog
FtN’s New Cleaning Range: Safe, Effective & Earth-friendly