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How We Choose What We Sell

At Faithful to Nature, we believe that everyone should have access to better natural and sustainable choices. In order to help you choose better, we screen every product against three important pillars: Health, Environment, and Social Impact.

Our Better Product Pillars ensure that the products in your cart align with our better world values and are transparent, from ingredients to packaging materials, production and beyond.

Using these pillars, we endorse proactive brands dedicated to improving themselves, their products, communities and the environment. The Faithful to Nature Choice is a guide you can use to support those working even harder for the greater good.

FTN

Health

FTN

Social Impact

FTN

Environment

FTN
FTN

How We Choose What We Sell

At Faithful to Nature, we believe that everyone should have access to better natural and sustainable choices. In order to help you choose better, we screen every product against three important pillars: Health, Environment, and Social Impact.

Our Better Product Pillars ensure that the products in your cart align with our better world values and are transparent, from ingredients to packaging materials, production and beyond.


Using these pillars, we endorse proactive brands dedicated to improving themselves, their products, communities and the environment. The Faithful to Nature Choice is a guide you can use to support those working even harder for the greater good.

FTN

Health

FTN

Social Impact

FTN

Environment

Faithful to Nature’s Choice

Our endorsement of brands and products going above and beyond

Faithful to Nature’s Choice

Our endorsement of brands and products going above and beyond

Being conscious in a commercial world can be challenging. With so many causes worth supporting and only so many brands putting in the work, it can be hard to trust which of your purchases are truly doing no harm.

The Faithful to Nature Choice aims to relieve some of that decision fatigue and make choosing better easier. This credential is awarded only to brands going the extra mile - demanding better of themselves, doing better for the environment and for communities alike.

Being conscious in a commercial world can be challenging. With so many causes worth supporting and only so many brands putting in the work, it can be hard to trust which of your purchases are truly doing no harm.

The Faithful to Nature Choice aims to relieve some of that decision fatigue and make choosing better easier. This credential is awarded only to brands going the extra mile - demanding better of themselves, doing better for the environment and for communities alike.

FTN
FTN

Faithful to Nature Clean Beauty Choice

Use the Faithful to Nature Clean Beauty Choice to guide your ethical journey with kinder ingredients, certified cruelty free, and no palm oil.
  • Clean Ingredients
  • Certified Cruelty Free
  • Zero Palm Oil
FTN

Faithful to Nature Choice Awards

Coming soon...

FTN

Faithful to Nature Choice Awards

Coming soon...

Faithful to Nature’s Choice

Our endorsement of brands and products going above and beyond.

Faithful to Nature’s Choice

Our endorsement of brands and products going above and beyond.

Being conscious in a commercial world can be challenging. With so many causes worth supporting and only so many brands putting in the work, it can be hard to trust which of your purchases are truly doing no harm.


The Faithful to Nature Choice aims to relieve some of that decision fatigue and make choosing better easier. This credential is awarded only to brands going the extra mile - demanding better of themselves, doing better for the environment and for communities alike.

Being conscious in a commercial world can be challenging. With so many causes worth supporting and only so many brands putting in the work, it can be hard to trust which of your purchases are truly doing no harm.


The Faithful to Nature Choice aims to relieve some of that decision fatigue and make choosing better easier. This credential is awarded only to brands going the extra mile - demanding better of themselves, doing better for the environment and for communities alike.

FTN
FTN

Faithful to Nature Clean Beauty Choice

Use the Faithful to Nature Clean Beauty Choice to guide your ethical journey with kinder ingredients, certified cruelty free, and no palm oil.
  • Clean Ingredients
  • Certified Cruelty Free
  • Zero Palm Oil
FTN

Faithful to Nature Choice Awards

Coming soon...

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